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5 Niche Perfume Trends Taking Over in 2025

FragTesters

5/25/20251 min read

Niche perfumery is booming in 2025. Here are five trends shaking up the scent world that you should know about:

  1. Skin Scents: Perfumes that sit close to the skin and create an intimate aura are on the rise. Think soft musks, airy woods, and subtle florals.

  2. Ingredient Transparency: Consumers now care more about what’s inside the bottle than who made it. Clean, ethical ingredients and honest sourcing are key.

  3. Middle Eastern Influence: The UAE's perfume heritage is having a moment. Oud, incense, and saffron are going global, with luxury houses embracing Eastern richness in new releases.

  4. Genderless Fragrances: More brands are stepping away from "for him" and "for her" labels. Scents are now being marketed based on mood, not gender.

  5. Fragrance Layering: Buyers want to create a signature scent by layering perfumes. Testers make this affordable and fun to experiment with.

Fragtesters keeps pace with these shifts by offering affordable access to luxury niche bottles. Whether you're layering, exploring oud, or building your skin scent collection, testers are the perfect entry point.